20 Steps To Starting Your Own 6-Figure Digital Marketing Agency Today

Starting your own agency can be confusing, can’t it? There just aren’t any good resources out there to show you how to do it. You’re stuck between a the rock of outdated advice, and the hard place of short posts without any depth. And, it’s damn frustrating. You want an…

Why Online Reputation Management Is Like Brushing Your Teeth

Think about why you brush your teeth. You don’t do it because your teeth are brown and dirty. You do it preventatively. It’s a habit that’s good for you because it impacts your long-term health and the look of your smile. Now think what would happen if you waited until…

With Digital Ads Shifting to HTML5, the Industry Now Has a New Set of Guidelines

T he long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It’s a shift underscored by, among other developments, Amazon’s switch to HTML5-only promos earlier this month, as well as The Washington Post last week committing to publishing its content on Facebook via the…

Why your brand needs a style guide, and how to create one

A lot of designers and creatives overlook the need for a brand style guide (also called a brand bible by some, or included as part of a brand bible) — something that gives a clear set of rules for how the marketing materials online, and off, should look. Style guides…

What Is Social Media Marketing?

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining…

How does Content Marketing work?

Where online advertising interrupts customers as they browse the web and consume content, content marketing is all about delivering ‘on a platter’ the content people are looking for, at exactly the right time they are looking for it. It has a well-defined purpose It answers their questions about your product…

8 Reasons Why Digital Advertising Works For Brands

I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me proof points for why digital advertising works for brand marketers?” It turns out that she was in an annual review session with senior members…