Why your brand needs a style guide, and how to create one

A lot of designers and creatives overlook the need for a brand style guide (also called a brand bible by some, or included as part of a brand bible) — something that gives a clear set of rules for how the marketing materials online, and off, should look. Style guides…

What Is Social Media Marketing?

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining…

How does Content Marketing work?

Where online advertising interrupts customers as they browse the web and consume content, content marketing is all about delivering ‘on a platter’ the content people are looking for, at exactly the right time they are looking for it. It has a well-defined purpose It answers their questions about your product…

8 Reasons Why Digital Advertising Works For Brands

I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me proof points for why digital advertising works for brand marketers?” It turns out that she was in an annual review session with senior members…